Retailers Utilizing New Tactics: Online Videos
Posted by Melissa Reiss on 21st November 2008
Major brands and retailers are giving consumers more of what they want – online product videos. A recent CNBC reports, “In September, 32.6 million unique users watched video on a retail Web site, up 20 percent from a year earlier, according to comScore.”
More importantly, retailers like ThinkGeek are seeing a difference in online sales. “ThinkGeek doesn’t have exact figures for how much video has boosted sales … but overall sales are up 30 percent since the site started using video two years ago.”
Read more at http://www.cnbc.com/id/27770003