Retailers Utilizing New Tactics: Online Videos

Posted by Melissa Reiss on 21st November 2008

Major brands and retailers are giving consumers more of what they want – online product videos. A recent CNBC reports, “In September, 32.6 million unique users watched video on a retail Web site, up 20 percent from a year earlier, according to comScore.”

More importantly, retailers like ThinkGeek are seeing a difference in online sales. “ThinkGeek doesn’t have exact figures for how much video has boosted sales … but overall sales are up 30 percent since the site started using video two years ago.”

Read more at http://www.cnbc.com/id/27770003

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