Archive for February, 2009

Get ready cyclists!  Invodo has teamed up with SmartEtailing to distribute professional product and brand videos to their over 900 retail clients.  This alliance will enable SmartEtailing’s retailers to provide their customers with a rich media experience right on their site.  In turn, the videos will help retailers engage their customers and increase sales.

Future video production will be coordinated with SmartEtailing’s clients to ensure a wide breadth of coverage.  Invodo wants to thank Jim Langley, SmartEtailing’s content director, and the entire SmartEtailing team.  We know that this relationship will prove fruitful for all parties involved.

Read what Bicycle Retailer had to say here.

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The Snow Sports Industries America Tradeshow was dominated by Invodo yet again.  This year, Whitney Roberts and Brendon Anderson, two of Invodo’s stellar Sales Team members, skied through SIA and shot over 1400 videos from over 70 manufacturers.

“SIA was not only productive but also exciting.  We shot for brands such as K2 and Line Skis but also got to see Snoop Dog perform.  I’d say it was the best show yet,” said Brendon Anderson.

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Fore!!

Invodo found great success again at the PGA Merchandsie Show in Orlando, Florida.  While there, the Invodo Sales Team shot video for over 70 brands such as Cleveland Golf, Callaway, and Titleist.  Ultimately they left with over 700 product videos covering every aspect of golf equipment and accessories.

Now you will be able to see the features and benefits of many golf products before you click to buy.  Just check out some of our current videos on Austads.com and Golf Smith.com.

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Heidi Cohen at ClickZ recently published an article outlining eight uses of online video to enhance one’s marketing efforts.

Specifically, product videos allow companies to communicate useful information to help the end consumer fully understand and utilize their products.  In addition, the feel of product videos, especially those produced by Invodo, lack pretension and give the consumer a “real environment” to view products in before they buy.

The format of the videos is highly important.  Having a product manager or designer speak to their product allows the consumer an honest and in depth look into the science and design behind it.  Furthermore, companies can use product videos for training and connecting with employees across the world.

With video, a brand has the capability of disseminating one consistent message to all its counterparts.  This keeps the marketing message constant and clear in order to enhance brand equity.

Read the entire article here:  http://www.clickz.com/3632717