Archive for March, 2009

What’s hot in the outdoor industry world you might ask?

VIDEO!!

Werner Paddles, the leading manufacturer of high quality kayak, canoe, and stand up paddles, has issued a press release to the Outdoor Industry Association announcing their efforts in syndicating product videos to their retailers’ websites via Invodo.  Jim Miller, Werner’s Marketing Manager, saw the opportunity to leverage existing video to increase sales for both Werner Paddles and their retail partners.  So far they have seen great success at no cost to them.

To join the Invodo network and take advantage of all our features, like Werner Paddles, just visit Invodo.com and create a free account.

Check out the Press Release here.

Jennifer and Curtis

From knives to steam cleaners… Invodo captured it all at the 2009 International Home and Housewares Show in Chicago.  The video clips captured the benefits and features of over 600 classic and new products from 89 brands.

In addition, top trends for 2010 were discussed including the use of whimsical patterns and designs, a return to retro, and the use of sustainable products throughout the home.  While the economy is in a recession, people are reusing and returning to the style of  “the good ol’ days” with a touch of smart and green design.

The International Home and Housewares Show proved that manufacturers are producing high quality products containing greater value for the consumer….. never a bad trend!  So all you retailers, join the Invodo network to get these awesome videos on your site and let your customers see the story and thought behind their favortie brands.

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Online video continues to capture all audiences!

The Center for Media Research just published an article outlining the continuing trend in online video.  Most notably, a study conducted by comScore found that 76.8% of the US Internet audience viewed online video in January 2009.  In addition, more than 147 million US Internet users watched an average of 101 videos per viewer in the same month.

Any online retailers out there?  Just imagine having the content and capability of reaching 147 million users with rich and informative media pertaining to the products you sell.  Now you can with Invodo.

Invodo sees the benefit and potential of online product videos and that is why we syndicate for FREE to select online retaielrs.  Come check us out if your a manufacturer or retailer and see how to get videos out into the World Wide Web and on your site.

Click here to check out the entire article.

Invodo just attended the PMA Digital Camera show in Las Vegas where we shot all the hot new digital cameras and accessories for Sony, Kodak, Nikon, Olympus and many more.

Now when shopping online for digital cameras, consumers will be able to see all the features and benefits of a product straight from the manufacturer.  This allows more informed purchases and increases buyer satisfaction from research to purchase.  More and more, manufacturers are seeing the value in using product videos to help sell their products.

“Videos are engaging and informative and I know I love to watch them before buying a product, ” said Amanda Wagner, a Senior Business Development Team member.

As video continues to take prominence in e-commerce, it is important to join a network that will reach your consumers.  So sign-up with Invodo as  a retailer or manufacturer and access our gigantic product video library!

Click below to check out some PMA pictures.

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The TIA Toy Fair took place in New York, NY this past February and you better believe Invodo was there capturing all the new innovations in the toy industry.  Among those shot were Madame Alexander, Mezco, Ty, and Faber-Castell.  In total, 82 companies and brands were captured for a total of 943 video clips.

“TIA was so much fun.  Everything was so imaginative and creative that it really made me want to go out and buy some new toys!, ” said Whitney Roberts, a Business Development Team member at Invodo.

Click below to see some pictures and all the brands we shot.

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