Archive for May, 2009

Just sit back and relax on the colorful and functional furniture Invodo captured at the High Point Furniture Market in North Carolina.  Jennifer Givler, an Invodo attendee, commented, “High Point is full of amazing showrooms containing the industries newest styles and designs.  It inspired me to redecorate and repurpose some items in my home.”

Among the trends Invodo noticed were the bold use of color and pattern and the incorporation of function into form.  Many of these new looks reflect the demographic shift High Point has witnessed in the past few years.  GenX has replaced the Baby Boomers as the new target market for funiture and homewares manufacturers.  In order to capture this new demographic, manufacturers and retailers have been working close together to provide innovative and consistent messaging to their consumers.

Invodo’s platform facilitates the above relationship by enabling manufacturers to capture their products on video and syndicate to their retailers for free.  Product videos have been proven to increase sales, enhance the overall consumer experience, and provide rich content to websites.  In a time of scaling back, what could be better than a free video syndication service created to increase business and draw in consumers?

Click here to gain free access to these videos and become apart of the Invodo network.

Invodo just returned from K/BIS in Atlanta, Georgia where we shot the newest kitchen and bath products of 2009.  At the show, there were many new innovations and designs but it was easy to spot the top 6 trends for this year:

1. Green Product
2. Pop Colors
3. Affordable Style
4. Automation and Technology
5. Blending Kitchen and Living Spaces
6. Storage

All the trends are easy to incorporate into you home without spending a lot of money.  In fact, many might even save you money!  Try adding a splash of color or re-purposing an old item to spice up your kitchen and bath.

If you are an online retailer of kitchen and bath products, sign-up here to access the Invodo’s entire video library.

As many know, eCommerce is a very competitive landscape.  It takes more than a basic website to draw in consumers and even further effort to turn traffic into customers.  What’s the solution to this equation:

One Visitor + One Visitor = Two Purchases

Invodo, and many others, believe the answer is VIDEO!

Chris Savage at Wistia.com said, “We consistently get 3-4x better conversion ratios when we have videos on a page. Visitors convert in less time and there tend to be more opportunities.”

In addition, Andrew Angus, Director of Switch Web Video said, “If you have a video on a webpage you are much much more likely to convert that visitor to a lead as compared to a normal web page. I have seen figures that show video landing pages convert 2 times to 6 times better then a normal webpage.”

As competition in the virtual marketplace continues to grow, video is one way to set yourself apart and turn your traffic into $…..  So check out Invodo and see how easy is it to syndicate videos on your site today.

Read the entire blog posting here.