Archive for July, 2009

Ben Stiller and Vince Vaughn have nothing on the Invodo dodgeball team aptly named the Invodo Komodos.  Currently attending the Outdoor Retailer Summer Market Show in Salt Lake City, Invodo set out to accomplish two main goals:

1. Capture awesome product videos from brands such as Sperry, Crumpler, and Saucony.
2. Participate, or should I say dominate, the OR Dodgeball Championship.

Back in Austin we couldn’t be prouder.  Not only does Invodo continue to expand our massive video library, but we have now cemented our position as athletic video syndicators!  Check out the content we captured at Outdoor Retailer here and make sure to get the videos onto your retail sites before the holiday shopping season starts.

Visit www.invodo.com to see how Invodo can transform your browsers into buyers.

Since 2007, eBags.com has been internally producing and posting video content to their eCommerce website with some amazing results.  With around 1,700 unique visitor video views per day, 114,000 unique visitors to their video center since July 2008, and almost 19,000 unique views on eBags.com’s YouTube channel, they have reached a large number of consumers through video.

The most compelling statistic is over a 15% increase in conversion rates after a consumer watches video on a product description page containing an embedded video player.  This translates to one thing…. money in the bank.

Through video, eBags.com has been able to leverage rich media content to increase their sales and overall customer satisfaction. “Video delivers a fantastic lift and is the future of retail,” said Peter Cobb, SVP of Marketing at eBags.

Invodo shares the same viewpoint as Cobb.  Possessing the world’s largest product video library and utlizing our video syndication platform, Invodo offers video to retailers at no cost.  In addition, Invodo offers retailers upgraded services such as embedded and customizable video players that serve to further increase sales.

Sign up for a free Invodo account and start syndicating today!

Extending video products for online retailers

Invodo®, the de facto hub for product videos, recently closed $6 million in Series B funding from Sevin Rosen and S3 Ventures.

With the largest product video library in the world, Invodo has established itself as a leader in the ecommerce video space.  The company has expanded its video content library to over 20,000 product videos from more than 1,900 manufacturers and now syndicates product videos to over 850 ecommerce sites.

“This recent round of funding enables us to further expand our video library content , secure our leadership position in video syndication to online retailers and manufacturers, and deliver valuable new features like embedded video players,” states Craig Wax, Invodo CEO. “In light of the recent business climate, we’re very proud to have continually built additional value in our company … it’s a testament to our employees, customers and stakeholders.”

The Series B funding was raised to expand market presence, enhance the delivery platform and to accelerate sales and marketing activities. The deal was led by Jackie Kimzey, General Partner with Sevin Rosen, and Brian R. Smith, Managing Director of S3, both of whom are enthusiastic about Invodo’s prospects.  “It’s been very promising for Invodo to establish itself as an early leader in this tough market. The additional funding comes with considerable confidence that the company will continue to scale its customer base and expand its value proposition within the online economy,” states Kimzey.

About Invodo
Invodo® connects manufacturers and retailers through the largest product video library in the world. Invodo’s product videos have been proven to boost conversion rates and sales for manufacturers and retailers. Invodo also leverages product videos on its microsites that funnel highly qualified consumers from popular search engines to online retailers.

Visit the www.invodo.com or call 512.279.4800 to learn more about Invodo and its product video syndication services.