Organizational Alignment in Video Production: Budget vs Creative
There are a few key steps that can be taken to solve these problems. Most of these steps center around rectifying the difference in perspective between parties responsible for managing budgets and those responsible for creative direction.
How professionally-produced product video can be affordable
Companies that take a strategic, holistic approach to video production can significantly lower the unit cost of production and improve brand consistency by designing video programs that consolidate and standardize video production across their marketing mix.