Archive for the 'Office Events' Category

As Halloween approaches, costumes, candy, and fun ensue! However, Halloween also means that the Holiday shopping season is about to rear its aggressive and ugly head.

To all online retailers, make sure to prepare your sites to optimize conversion and attract more consumers this year. If you are asking “How?”…. the answer is eCommerce video. Let Invodo show you how true, authentic, and feature focused product videos can increase your conversion rates as well as provide your customers with a rich media experience.

Retailers – In the interim of syndicating video to your retail website, check out some fun costumes worn by Invodians ranging from a raccoon to a lion tamer, and even a product video! (yes that’s me.)

After spending all day shooting product videos and increasing conversion rates for online retailers, we Invodians need a little respite from such arduous work. Therefore, the other day we congregated at Austin’s Shuck Shack and put down some shrimp and Lone Stars. For companies out there searching for fun ideas or product videos…. Invodo is your eCommerce video and fun solution!

You may hear the sounds of celebration coming from Invodo World Headquarters as we celebrate the official launch of our Premium Services for Retailers. We’ve had all the pieces for a couple months, but we’ve now packaged our embedded video player with access to our content library as an offering for online retailers. The total package helps them sell more by driving conversion on product pages. So we’re all celebrating in our own ways…Marc’s making mimosas, Melissa’s ordering six more pairs of shoes, and I’m blogging and sending press releases.

Content can be called to a retailer’s site via our API, available to all Premium Services customers. API stands for Application Programming Interface, a geeky way of saying “If you know the UPC, MPN or SKU for the products you carry, you can automatically call the content you need.”

We’ve had Premium Services in beta for some time and response has been good, as evidenced by what our friend Cathy at Stacks and Stacks has to say in the release here. We’re excited to make it official today and welcome your comments and feedback on it.

Invodo now offers select customers eCommerce video production services unique to their specific products and industry.  Over the past two weeks, acting as a production assistant, I have had the pleasure of shooting some amazing eCommerce videos for three of Invodo’s premium manufacturers including Brooks Sports, Lensbaby, and Marker/Volkl.

eCommerce video is designed to increase product sales and online conversion by demonstrating key product features while creating an engaging personal shopping experience.

Each shoot captured video that highlighted the main features and benefits of the products presented, as well as provided additional anecdotal clips for consumers to emotionally connect with.  The results were fantastic and the videos will soon be syndicated to appropriate eCommerce sites in time for the Holiday Shopping Season.

To all you manufacturers…. With over 75% of Internet users watching online video and 70% of consumers comparing products online, don’t let your competition get ahead.  Let Invodo be your complete eCommerce video solution and turn your browsers into buyers.

Special thanks to Geoff Curtis at Marker/Volkl, Greg Sharp and Craig Strong from Lensbaby, and Meredith Han from Brooks Sports.

Do you love video?  eCommerce? or just the newest online trends? Come discover how video is changing the face of eCommerce at the 2010 South by Southwest Interactive Conference.

Vote now to hear Invodo’s CEO, Craig Wax, present Everyone’s Watching: How Online Video Has Changed Marketing. Learn how leading companies are using online video to sell more products, improve eCommerce sales, and optimize their SEO strategy .

Submit your vote at http://panelpicker.sxsw.com/ by September 4, 2009. See details about Invodo to explore how to elevate your eCommerce strategy through online video.