Archive for the 'Press Release' Category

You may hear the sounds of celebration coming from Invodo World Headquarters as we celebrate the official launch of our Premium Services for Retailers. We’ve had all the pieces for a couple months, but we’ve now packaged our embedded video player with access to our content library as an offering for online retailers. The total package helps them sell more by driving conversion on product pages. So we’re all celebrating in our own ways…Marc’s making mimosas, Melissa’s ordering six more pairs of shoes, and I’m blogging and sending press releases.

Content can be called to a retailer’s site via our API, available to all Premium Services customers. API stands for Application Programming Interface, a geeky way of saying “If you know the UPC, MPN or SKU for the products you carry, you can automatically call the content you need.”

We’ve had Premium Services in beta for some time and response has been good, as evidenced by what our friend Cathy at Stacks and Stacks has to say in the release here. We’re excited to make it official today and welcome your comments and feedback on it.

Extending video products for online retailers

Invodo®, the de facto hub for product videos, recently closed $6 million in Series B funding from Sevin Rosen and S3 Ventures.

With the largest product video library in the world, Invodo has established itself as a leader in the ecommerce video space.  The company has expanded its video content library to over 20,000 product videos from more than 1,900 manufacturers and now syndicates product videos to over 850 ecommerce sites.

“This recent round of funding enables us to further expand our video library content , secure our leadership position in video syndication to online retailers and manufacturers, and deliver valuable new features like embedded video players,” states Craig Wax, Invodo CEO. “In light of the recent business climate, we’re very proud to have continually built additional value in our company … it’s a testament to our employees, customers and stakeholders.”

The Series B funding was raised to expand market presence, enhance the delivery platform and to accelerate sales and marketing activities. The deal was led by Jackie Kimzey, General Partner with Sevin Rosen, and Brian R. Smith, Managing Director of S3, both of whom are enthusiastic about Invodo’s prospects.  “It’s been very promising for Invodo to establish itself as an early leader in this tough market. The additional funding comes with considerable confidence that the company will continue to scale its customer base and expand its value proposition within the online economy,” states Kimzey.

About Invodo
Invodo® connects manufacturers and retailers through the largest product video library in the world. Invodo’s product videos have been proven to boost conversion rates and sales for manufacturers and retailers. Invodo also leverages product videos on its microsites that funnel highly qualified consumers from popular search engines to online retailers.

Visit the www.invodo.com or call 512.279.4800 to learn more about Invodo and its product video syndication services.

Do you love video?  It is continually apparent that internet users are utilizing video in multiple ways – from broadcasting music videos to watching the news.  Invodo has discovered that beyond those applications, video possesses the power to change the face of the internet and revolutionize ecommerce.

Will Richmond from VideoNuze recently published an article about Invodo entitled, “Invodo Pursues New Model of Syndicating Product Video to Online Retailers.”  Fairly self-explanatory but the article explains how Invodo takes its video library of over 20,000 product videos and directly syndicates those videos to online retailers to increase sales.  Will also highlights the benefits of watching a product video at the point of purchase and the opportunity for retailers to reach consumers through rich media.  While video is still in its infancy, technologies are advancing daily making it easier to integrate and utilize video content on the web.  Invodo continues to explore the possibilities of video and upgraded services that even further increase sales.

Read the entire article here and visit www.invodo.com to learn more.

Showcases the World’s Largest Product Video Library
June 1, 2009

Invodo®, the de facto hub for online product videos, announces the re-launch of Invodo.com. The new website showcases the world’s largest product video library and provides a wide range of information about how to use online video to increase sales conversion rates.  

“We’re excited to showcase our expanded video library that now covers 18 consumer categories,” states Craig Wax, Invodo CEO. “We’ve been fortunate to work with thousands of amazing companies and now offer far more video examples, and a greater depth of retail syndication partners.”

Based in Austin, TX, Invodo works with leading manufacturers and retailers to syndicate thousands of manufacturer-supplied product videos directly to eCommerce websites. The product videos typically have brand representatives speaking about the features and benefits of new products hitting the market. As recent statistics and feedback suggest, the videos have proven quite influential in guiding consumer purchase decisions.

According to a recent study by eMarketer, a leading digital media research firm, “Retailers cite increased sales, higher conversion rates, lower return rates, fewer abandoned shopping carts and reduced calls to customer service as benefits of video.” Many leading retailers claim a 30-40% sales increase in products that are supported with video. (Video Usage in eCommerce, Jan. 2009, eMarketer)

Invodo has quickly taken advantage of this eCommerce trend and established itself as an emerging leader in product videos. The company recently celebrated some major achievements having expanded its content library to over 20,000 product videos from more than 1,900 manufacturers. Invodo now syndicates its product videos to over 850 eCommerce sites. 

About Invodo
Invodo® connects manufacturers and retailers through the largest product video library in the world. Invodo’s product videos have been proven to boost conversion rates and sales for manufacturers and retailers. Invodo also leverages its product videos to power microsites that funnel highly qualified consumers from popular search engines to online retailers.

Visit the www.invodo.com or call 512.279.4800 to learn more about Invodo and its product video syndication services.

What’s hot in the outdoor industry world you might ask?

VIDEO!!

Werner Paddles, the leading manufacturer of high quality kayak, canoe, and stand up paddles, has issued a press release to the Outdoor Industry Association announcing their efforts in syndicating product videos to their retailers’ websites via Invodo.  Jim Miller, Werner’s Marketing Manager, saw the opportunity to leverage existing video to increase sales for both Werner Paddles and their retail partners.  So far they have seen great success at no cost to them.

To join the Invodo network and take advantage of all our features, like Werner Paddles, just visit Invodo.com and create a free account.

Check out the Press Release here.